DAPPER LABS
Content Marketing at Flow Web3
Flow is a new blockchain built for the next generation of apps, games, and the digital assets that power them.
YOUTUBE SHORTS
Creative Marketing
I was hired as a consultant to launch YouTube Shorts in APAC, increase the product’s brand perception by producing content, drive scaled creations and identify pockets of opportunity with brands and media companies for YouTube Shorts in the APAC short form video market. I led Creative for YouTube Creator Marketing and Brand B2C2K Marketing campaigns in 2020-2021 where I developed 100+ creator stories, brand films, Google ads, Programmatic and social media assets. I also lead pilot content seeding (#challenges) on YouTube Shorts driving 700 M views and set up a base of learnings to unlock content seeding as a vector for IN creation growth.
EDITORIAL AND BRANDED CONTENT
I worked for many freelance projects at Vox Media, She Knows Media and Pure Wow as a Video Producer and Writer and Content Strategist. Some of my work included the the documentary series: Dress the Part (An anthropological Docu-Series investigating the intersection between style, identity, and community) at Vox; beauty social media branded content at Blink Beauty and the branded video series- Women with ADHD. Series was in partnership with a pharmaceutical company under the Branded Content vertical with SHE Media.
BULBUL TV
Head, Content & Community
Bulbul is India’s first short video & social commerce app. The app’s network of ‘experts ’present and explain various products and their features in multiple Indian languages that is both relatable and contextual. I lead all branded and creative content, gamified live shows, community and Bulbul Academy.
PROMO PRODUCTION
Show Reel
I directed and produced multiple adverts end-to-end which included shows such as KingFisher Supermodels, Yaari Dosti Shaadi, Gadget Guru etc during my time at NDTV Lifestyle.
THE JUSTICE PROJECT
I assisted in organising the event Lets Talk Men at a South Asian level in association with the UNWOMEN, IPFF, Ministry of Foreign Affairs, Norway, Trocaire and CARE International where I also curated the The Justice Project Website- Curated all Editorial content from writers, artists & storytellers from South Asia.
